Don't Be A Monster is an anti-bullying campaign founded by Imagine Better Inc. to raise awareness of bullying by giving a free, 30-minute presentation to local middle schools.
The campaign originated in San Antonio, TX in 2012 where the 13th Floor Haunted House and city Year San Antonio spread the anti-bullying message "Monsters belong in a haunted house - don't be a monster!" to over 5,000 students during the month of October. This year, Don't Be A Monster is expanding into seven other markets, listed on the right.
Each of the houses has partnered with various non-profits that support anti-bullying messages and initiatives. Non-profit organizations include City Year, Communities In Schools and Choices Empowerment Program.
In addition, Imagine Better Inc. has produced an educational video featuring an original character, Frank Shelly, a Frankenstein-inspired young monster who suffers from bullying in school. Frank's character will be present at the schools as a "special guest," interacting with the students and providing a fun, educational way for students to learn about the dangers of bullying.
Don't Be A Monster presentations will be held during September and October 2013, in accordance with National Bullying Prevention Awareness Month and the Halloween Season. Don't Be A Monster will present to 10 middle schools in each market.
"Taking this anti-bullying campaign to the national level was always our goal... entertaining the kids and spreading the message of tolerance and peace to them is important in our society."
-Chris Stafford, Owner, 13th Floor Haunted House